Wellbeing Economy Cymru is the Welsh hub of the global Wellbeing Economy Alliance (WEAll).

Formed by volunteers in 2020, WE Cymru is now incorporated as a social enterprise, with the mission of building awareness, understanding and support for a wellbeing economy, here in Wales.

WE Cymru champions an economy that serves fundamental human needs rather than pursuing narrowly-defined “economic growth”. Our efforts are guided by the SDGs, the five global Wellbeing Economy goals and the Wellbeing of Future Generations Act (Wales 2015) seven goals.

We’re developing the Wellbeing Economy Index, consisting of five pillars, offering a single economic benchmark that measures the Wellbeing Economy in a given geography. Taking inspiration from Frank Geels’s transition theory, we’re committed to transforming not only our economic context and paradigms but also the policies enabling them, all while fostering ground-level innovation.

The dialogue around alternative economies shows that no single model offers a complete solution; however, the foundational, circular, doughnut, and regenerative economies each contribute powerful insights towards crafting a values-driven, localised, and grassroots-led economy within a framework of social and environmental wellbeing.  Wellbeing Economics offers a unifying narrative that brings together this movement for change.

As Wales leads with the Wellbeing of Future Generations Act and the FGO “Cymru Can” strategy, WE Cymru seeks to amplify our collective voice to inspire greater unity and progress. Embracing this multifaceted approach is our next frontier—working together to expand our reach and impact.