About WE Cymru

Wellbeing Economy Cymru is the Wales hub of the global Wellbeing Economy Alliance (WEAll). Formed by citizen activists in 2020, WE Cymru is now incorporated as a social enterprise, with the mission of building awareness, understanding and support for a wellbeing economy, here in Wales.

WE Cymru champions an economy that serves fundamental human needs rather than pursuing unchecked growth. Our efforts are guided by the SDGs, the five global Wellbeing Economy goals and the Wellbeing of Future Generations Act (Wales 2015) seven goals.

We’re pioneering the Wellbeing Economy Outcome framework, consisting of five pillars that offer clear metrics to gauge Wales’ progress towards this innovative economic challenge. Taking inspiration from Frank Geels’s transition theory, we’re committed to transforming not only our economic context and paradigms but also the policies enabling them, all while fostering ground-level innovation. Our collaboration is making the Wellbeing Economy a reality, one that might not yet recognise itself but is already embodied by Wales’ vibrant community initiatives.

The dialogue around alternative economies shows that no single model offers a complete solution; however, the foundational, circular, doughnut, and regenerative economies each contribute powerful insights towards crafting a values-driven, localised, and grassroots-led economy within a framework of social and environmental wellbeing. As Wales leads with the Wellbeing of Future Generations Act and the FGO #CymruCan strategy, WE Cymru seeks to amplify our collective voice, interlacing these narratives to inspire greater unity and progress. Embracing this multifaceted approach is our next frontier—working together to expand our reach and impact.